Mondadori Flipback Books
Launch on the Italian market of a new book with an innovative compact format.
Already present throughout Europe, Flipback was launched in Italy with an endorsing between
Already present throughout Europe, Flipback was launched in Italy with an endorsing between
Mondadori and the existing brand.
2014 | B2B Communication | B2C Communication: print, TV spot, radio spot, web video
Trade communication has been focused on a specific technical brochure.
Retail promotional displays have been created for the points of sale: one totem - which collects the entire collection - and a desk display, which focuses on the new titles.
Website
A responsive simple site, with a nice and communicative design has been created.
A responsive simple site, with a nice and communicative design has been created.
Animated infographics highlight the product's plus points, and the vertical scrolling
passes through the video spot and lands on the outgoing books page,
which can be constantly updated via CMS.
